In my work with Phillips Screw Company, a global leader in fastening solutions and engineering innovation, I helped modernize and unify their brand presence across digital channels. My efforts focused on creating a cohesive visual identity, improving brand storytelling, and supporting the company’s communication with OEM partners and industry audiences.
OEM Webpage Rebuild
I led the redesign and rebuild of Phillips Screw Company’s OEM webpage, transforming it into a more intuitive and visually engaging experience for their manufacturing and design partners. The project involved restructuring the page’s content for clarity, improving navigation and user flow, and integrating technical information in a way that was accessible and compelling. The result was a cleaner, more functional platform that highlighted Phillips’ engineering expertise and product advantages.
Content Creation and Design
To strengthen the brand’s visual identity, I designed a cohesive set of custom brand icons and produced refined product imagery through detailed photo editing. These elements were developed to align with the updated branding and were used consistently across digital, print, and social media channels—creating a more unified and recognizable look for Phillips’ communications.
Social Media
I developed and executed a social media strategy focused on awareness, engagement, and industry credibility. This included planning and producing branded posts that told the story of Phillips’ innovation, partnerships, and product performance. Through consistent visuals, messaging, and scheduling, the content helped reinforce the company’s position as a leader in fastening technology within the B2B manufacturing space.
