Supported FCTRY, a direct-to-consumer toy company, in the launch of their Bernie Sanders action figure, helping bring a highly anticipated and culturally relevant product to market.
Developing and executed a social media-driven product launch campaign that captured the brand’s playful tone while tapping into the strong existing fan base around the figure. This included collaborating on campaign strategy, identifying key messaging angles, and ensuring alignment across channels to maximize visibility and engagement.
Led content creation and deployment across social platforms, producing and managing a mix of promotional assets designed to generate buzz and drive conversions. This involved coordinating creative production, writing copy, scheduling posts, and monitoring performance throughout the launch window.
